Strategic Staffing Solutions International‘s customer is a multinational leader in electronic manufacturing, producing a wide range of circuit protection products, electronic switches, and automotive sensors.
As the company continues to expand its global Marketing program, it is seeking a Marketing Communications & Events Manager to oversee the marketing initiatives and startegies, elevate brand presence, and lead the execution of tradeshows and events across North America.
What you will do:
- Own and lead the planning and execution of tradeshows and events, including budgeting, vendor negotiations, logistics, and on-site leadership.
- Develop and execute comprehensive digital marketing strategies (SEO, paid media, social engagement) to drive visibility, lead generation, and pipeline growth.
- Design and implement ABM programs targeting key accounts, leveraging personalized content and campaigns to deepen engagement and accelerate revenue.
- Craft strategic messaging and value propositions tailored to priority segments and accounts, ensuring alignment with business objectives and customer needs.
- Ensure brand governance and consistency across all communication channels (digital, social, email, print), acting as the primary brand steward.
- Lead email marketing programs, including strategy, segmentation, deployment, and performance optimization.
- Partner with senior stakeholders and Technical Vertical Solutions Marketing Managers to align initiatives with revenue and growth objectives.
- Oversee content strategy and updates across digital platforms (HubSpot, WebDAM, Print on Demand), ensuring timely and accurate delivery.
- Leverage marketing automation and CRM tools to optimize lead nurturing and campaign effectiveness.
- Analyze and report KPIs, providing actionable insights and recommendations to improve ROI for campaigns and events.
- Manage budgets independently, ensuring cost efficiency and accurate financial reporting.
- Drive internal communications for product launches and strategic marketing initiatives.
- Lead cross-functional collaboration, influencing stakeholders and ensuring alignment across departments.
What you will need:
- 5+ years of progressive marketing experience, ideally within technical or industrial sectors.
- Demonstrated ability to lead projects independently and make strategic decisions.
- Expertise in multi-channel communications (digital, social, email, print).
- Experience with ABM strategies and key account marketing, including campaign design and execution.
- Strong analytical skills with proven experience in campaign performance optimization.
- Proficiency in marketing analytics tools (Google Analytics, Power BI) and automation platforms (HubSpot or similar).
- Exceptional communication and presentation skills, with the ability to influence at all levels.
- Experience managing budgets and delivering cost-effective campaigns.
- Strong leadership, problem-solving, and critical thinking skills.
- Ability to thrive in a matrixed organization and manage multiple stakeholders.
- Willingness to travel up to 25% within North America.
- Bachelor’s degree required; Marketing, Communications, or related field preferred.
What you will get:
- Medical, dental, and vision coverage
- 401(k) with company match and annual contribution
- Paid time off and 11 holidays
- $950 Lifestyle Spending Account
- Tuition reimbursement (up to $20,000)
- Lean Six Sigma certification and career development opportunities
- Life, disability, and voluntary insurance options
Salary Range:
$104,400 – $161,760
The salary offered will vary depending on your location, job-related skills, knowledge, and experience.